Primus partners with enterprises, supplying both investment and strategic expertise utilizing a vertically integrated ecosystem to increase growth trajectory and deliver best in class solutions.
Investment Criteria
Our investment criteria focus on established, lower middle-market companies with a solid financial foundation and proven track record for growth.
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Industry: Beauty, Personal Care and Wellness
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Sub-sectors include: Cosmetic contract manufacturing, packaging, Formulation Labs, labeling, marketing firms, media, Beauty Services, Beauty Tech and Beauty Retail
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$5 - 25 Million in top-line revenue
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$1M EBITDA minimum
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Cash Flowing with 10% or greater Profit Margins
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Located in United States
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At least 5 years in Business
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Transaction Type: Buyout, recapitalization, Expansion Financing
Target Industries
We provide strategic partnerships and investments in the following sectors
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Contract & Private Label Manufacturing
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Beauty Brands
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Package / Label Manufacturing
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Beauty / Lifestyle Media Platforms
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Dental Equipment
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Dental Laboratories
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Dermatology Practices
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Aesthetic / Med Spas
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Retail: Retail Pharmacy / Compound Pharmacies
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Marketing Firms
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DTC Platforms
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Beauty Live Event Production Firms
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Beauty Technology
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